Customer Engagement in Digital Commerce Platforms: A Key Factor Analysis
This article aims to identify the factors that influence consumer commitment in online environments based on some determining aspects of trust. To achieve the research objective, 414 surveys were carried out with users of an online commercial platform. The results obtained were studied with a confir...
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| Andere auteurs: | , |
| Formaat: | article |
| Taal: | spa |
| Gepubliceerd in: |
2025
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| Onderwerpen: | |
| Online toegang: | https://revistas.uteq.edu.ec/index.php/csye/article/view/752 |
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