Customer Engagement in Digital Commerce Platforms: A Key Factor Analysis

This article aims to identify the factors that influence consumer commitment in online environments based on some determining aspects of trust. To achieve the research objective, 414 surveys were carried out with users of an online commercial platform. The results obtained were studied with a confir...

• Autor principal: Pérez Sarmiento, María Belén (author)
• Altres autors: Cardoso Landívar, Sofía Virginia (author), Ugalde , Cecilia (author)
• Format: article
• Idioma: spa
• Publicat: 2025
• Matèries: compromiso del consumidor; plataformas digitales; aplicaciones online; comercio electrónico; confianza; calidad del servicio; Consumer engagement; digital platforms; online applications; e-commerce; trust; quality of service; Envolvimento do consumidor; plataformas digitais; aplicações em linha; comércio eletrónico; confiança; qualidade do serviço
• Accés en línia: https://revistas.uteq.edu.ec/index.php/csye/article/view/752