Customer engagement in the co-creation of value: a look at financial institutions of Guayaquil

In Ecuador, financial institutions are increasinglycompetitive and develop in a changing environment,which is why they need to set new challenges andpresent their clients with a portfolio of diversifiedproducts and services compared to other entities inthe sector. The objective of the investigation...

• Autor principal: Cuadrado Gagñay, José Leonardo (author)
• Otros Autores: Terranova Mera, Julio (author), Meza Clark, Jorge (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2023
• Materias: compromiso; co-creación de valor; cliente; commitment; co-creation of value; customer
• Acceso en línea: https://revistas.uteq.edu.ec/index.php/csye/article/view/619