Customer engagement in the co-creation of value: a look at financial institutions of Guayaquil
In Ecuador, financial institutions are increasinglycompetitive and develop in a changing environment,which is why they need to set new challenges andpresent their clients with a portfolio of diversifiedproducts and services compared to other entities inthe sector. The objective of the investigation...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://revistas.uteq.edu.ec/index.php/csye/article/view/619 |
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