CHARACTERISTICS OF THE AUDIOVISUAL SPOTS DURING THE STATE OF EMEGERCY IN SPAIN: Manuscrito recibido: 31/08/2020 Aceptado: 24/03/2021

The slogans have been gaining more and more importance in recent years due to their great persuasive capacity. Besides, with the new confinement situation, publicists have face the problem of changing their ads in order to adapt them to the context, despite of having not many resources. The aim of t...

• Váldodahkki: Frontera Sánchez, Rosa (author)
• Eará dahkkit: Martín González, Manuel (author), Jiménez Sánchez, Álvaro (author)
• Materiálatiipa: article
• Giella: spa
• Almmustuhtton: 2021
• Fáttát: eslogan, estado de alarma, confinamiento, anuncios.
• Liŋkkat: https://revistas.uta.edu.ec/erevista/index.php/dide/article/view/1276