The Role of Urban Marketing and Governance of Local Governments in Ecuador

The role of urban marketing and the governance of local governments in Ecuador is analysed according to the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD). The governance debate shows the potential that local governments can have in assuming this competence to attra...

• Main Author: Cevallos, Stefany (author)
• Format: article
• Language: spa
• Published: 2020
• Subjects: Gobernanza; marketing urbano; gobiernos locales; nversión extranjera directa; asociación público privada; Governance; urban marketing; local governments; foreign direct investment,; publicprivate partnership; Governança; governos/administrações locais; investimento estrangeiro direto; parceria público-privada
• Online Access: https://revistas.uasb.edu.ec/index.php/eg/article/view/2414