The Role of Urban Marketing and Governance of Local Governments in Ecuador

The Role of Urban Marketing and Governance of Local Governments in Ecuador

The role of urban marketing and the governance of local governments in Ecuador is analysed according to the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD). The governance debate shows the potential that local governments can have in assuming this competence to attra...

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Autor principal: Cevallos, Stefany (author)
Format: article
Idioma:spa
Publicat: 2020
Matèries:
Gobernanza
marketing urbano
gobiernos locales
nversión extranjera directa
asociación público privada
Governance
urban marketing
local governments
foreign direct investment,
publicprivate partnership
Governança
governos/administrações locais
investimento estrangeiro direto
parceria público-privada
Accés en línia:https://revistas.uasb.edu.ec/index.php/eg/article/view/2414
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https://revistas.uasb.edu.ec/index.php/eg/article/view/2414

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