Millennials, Similar or Different? Tendencies Towards Individualism in a Collectivist Society

This investigation intends to identify whether collectivist cultures may show individualistic tendencies due to generational change. Personal polls were made including instrument VSM08 on a sample of 390 Ecuadorian millennials, as well as the Kolmogorov Smirnov, Mann-Whitney’s U, Kruskal-Wallis and...

• Main Author: Aguilar-Rodríguez, Iliana (author)
• Other Authors: Artieda-Cajilema, Carlos (author), Acosta-Aguinaga, Andrés (author)
• Format: article
• Language: spa
• Published: 2022
• Subjects: individualismo-colectivismo; millennials; cohorte generacional; cambio cultural; teoría de la modernización; Individualism-collectivism; generational cohort; cultural changes; modernization theory; Individualismo-coletivismo; coorte geracional; mudanças culturais; teoria da modernização
• Online Access: https://revistas.uasb.edu.ec/index.php/eg/article/view/3454