Loyalty in the institutional cooperative sector in Ecuador

The cooperative sector, also known as the Popular and Solidarity Economy has presented sustained growth and strengthening over the last decades, thus to measure customer loyalty as a measure of control and mitigation of possible defections of clients is needed, and also to determine the influence of...

• Autor principal: Zambrano, Karol (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2020
• Materias: Fidelización; deserción; retención; Loyalty; attrition; retention; idelização; deserção; retenção
• Acceso en línea: https://revistas.uasb.edu.ec/index.php/eg/article/view/1302