No Country for Old Banking: Acceptance Index for Online Banking in China

Multiple indicators that affect Online Banking in China are explored in this study, namely social factors, customer preferences, and online banking factors. An artificial neural network model was performed on data that comprised of online surveys given to small business, commercial bank executives a...

• Main Author: Lee Yeh, Po Chun (author)
• Other Authors: Guo, Yong-ji (author)
• Format: article
• Language: spa
• Published: 2021
• Subjects: banca por internet; red neuronal artificial; preferencia clientes; China; innovación tecnológica; Online banking; artificial neural networks; preference customers; technological innovation; Internet banking; rede neuronal artificial; preferência clientes; inovação tecnológica
• Online Access: https://revistas.uasb.edu.ec/index.php/eg/article/view/2575