Mathematical Optimization as a Tool for Decision Making in the Company

This work is based on a proposal for the generation of a linear programming model based on the simplex methodology, the objective of which is to generate the optimization of business resources regarding the selection of advertising media with a limited budget, subject to a cost and possible coverage...

• Auteur principal: Villarreal Satama, Freddy Lenin (author)
• Autres auteurs: Montenegro Gálvez, Diego Ignacio (author), Núñez Ribadeneira, Janneth Efigenia (author)
• Format: article
• Langue: spa
• Publié: 2021
• Sujets: Optimización matemática; método simplex; maximizar audiencia; medios publicitarios; Mathematical optimization; simplex method; maximize audience; advertising media
• Accès en ligne: https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/2738