Mathematical Optimization as a Tool for Decision Making in the Company

This work is based on a proposal for the generation of a linear programming model based on the simplex methodology, the objective of which is to generate the optimization of business resources regarding the selection of advertising media with a limited budget, subject to a cost and possible coverage...

• Главный автор: Villarreal Satama, Freddy Lenin (author)
• Другие авторы: Montenegro Gálvez, Diego Ignacio (author), Núñez Ribadeneira, Janneth Efigenia (author)
• Формат: article
• Язык: spa
• Опубликовано: 2021
• Предметы: Optimización matemática; método simplex; maximizar audiencia; medios publicitarios; Mathematical optimization; simplex method; maximize audience; advertising media
• Online-ссылка: https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/2738