Mathematical Optimization as a Tool for Decision Making in the Company
This work is based on a proposal for the generation of a linear programming model based on the simplex methodology, the objective of which is to generate the optimization of business resources regarding the selection of advertising media with a limited budget, subject to a cost and possible coverage...
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| Autres auteurs: | , |
| Format: | article |
| Langue: | spa |
| Publié: |
2021
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| Accès en ligne: | https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/2738 |
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