Mathematical Optimization as a Tool for Decision Making in the Company

This work is based on a proposal for the generation of a linear programming model based on the simplex methodology, the objective of which is to generate the optimization of business resources regarding the selection of advertising media with a limited budget, subject to a cost and possible coverage...

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Библиографические подробности
Главный автор: Villarreal Satama, Freddy Lenin (author)
Другие авторы: Montenegro Gálvez, Diego Ignacio (author), Núñez Ribadeneira, Janneth Efigenia (author)
Формат: article
Язык:spa
Опубликовано: 2021
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Online-ссылка:https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/2738
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