Analysis of the Transition Towards Sustainable Mobility: Business Strategies for the Mass Adoption of Electric Vehicles in the Automative Market in the City of Guayaquil – Ecuador

This study examines the transition to sustainable mobility in Guayaquil, Ecuador, especially in the adoption of electric vehicles through business strategies. It highlights the importance of raising awareness of environmental conservation and overcoming challenges such as economic viability and avai...

• Autore principale: Salas Ibarra, Raquel de los Angeles (author)
• Altri autori: Cárdenas Villacrés, David Humberto (author), Torres Romero, Alexander Emanuel (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2025
• Soggetti: movilidad sostenible; vehículos eléctricos; mercado automotriz; estrategia empresarial; viabilidad económica; sustainable mobility; electric vehicles; automotive market; business strategy; economic viability
• Accesso online: https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/6933