Analysis of the Transition Towards Sustainable Mobility: Business Strategies for the Mass Adoption of Electric Vehicles in the Automative Market in the City of Guayaquil – Ecuador

This study examines the transition to sustainable mobility in Guayaquil, Ecuador, especially in the adoption of electric vehicles through business strategies. It highlights the importance of raising awareness of environmental conservation and overcoming challenges such as economic viability and availability of charging infrastructure. It emphasizes collaboration between different sectors to foster the uptake of electric vehicles and points out the need for government investment in public charging stations to improve accessibility. These measures would not only boost sustainable mobility, but also position Guayaquil as a leader in clean technologies in the automotive market.  

• Main Author: Salas Ibarra, Raquel de los Angeles (author)
• Other Authors: Cárdenas Villacrés, David Humberto (author), Torres Romero, Alexander Emanuel (author)
• Format: article
• Language: spa
• Published: 2025
• Subjects: movilidad sostenible; vehículos eléctricos; mercado automotriz; estrategia empresarial; viabilidad económica; sustainable mobility; electric vehicles; automotive market; business strategy; economic viability
• Online Access: https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/6933