Analysis of the Transition Towards Sustainable Mobility: Business Strategies for the Mass Adoption of Electric Vehicles in the Automative Market in the City of Guayaquil – Ecuador

Analysis of the Transition Towards Sustainable Mobility: Business Strategies for the Mass Adoption of Electric Vehicles in the Automative Market in the City of Guayaquil – Ecuador

This study examines the transition to sustainable mobility in Guayaquil, Ecuador, especially in the adoption of electric vehicles through business strategies. It highlights the importance of raising awareness of environmental conservation and overcoming challenges such as economic viability and avai...

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Hlavní autor: Salas Ibarra, Raquel de los Angeles (author)
Další autoři: Cárdenas Villacrés, David Humberto (author), Torres Romero, Alexander Emanuel (author)
Médium: article
Jazyk:spa
Vydáno: 2025
Témata:
movilidad sostenible
vehículos eléctricos
mercado automotriz
estrategia empresarial
viabilidad económica
sustainable mobility
electric vehicles
automotive market
business strategy
economic viability
On-line přístup:https://revistadigital.uce.edu.ec/index.php/INGENIO/article/view/6933
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