The intention to pay more for doing Ecological Tourism: the moderating effect of gender: La intención de pagar más por hacer Turismo Ecológico: el efecto moderador del género

The aim of this article is to investigate the intention to pay more for ecotourism in two countries, using the theory of value, believe, norm and to evaluate the influence of gender on the decision-making of ecotourists. Through an online survey of 809 people who said they had done ecotourism in the...

• Hoofdauteur: Crespo Jareño, José Alberto (author)
• Formaat: article
• Taal: spa
• Gepubliceerd in: 2022
• Onderwerpen: Chile; España; Comportamiento ecológico; ecoturismo; valor-norma-creencia; teorís del comportamiento planificado; Spain; ecological behaviour; ecotourism; value-believe-norm; theory of planned behaviour
• Online toegang: https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/134