Diagnosis of the use of social networks as a means of information and tourism promotion at the cantonal scale in Ecuador: Diagnóstico de la utilización de las redes sociales como medio informativo y de promoción turística a escala cantonal en el Ecuador

Social networks play a fundamental role in economic development, and tourism is no exception. Through publications in various applications, businesses and internet personalities seek to viralize content to reach more people through personalized content. Despite being an important tool, there has not...

• Autor principal: Lasso Garzón, Freddy Xavier (author)
• Otros Autores: Rivas Andrade, Ivette Ornella (author), Espinoza Muñoz, Maria Daniela (author), Erazo Sánchez, Andrea Verónica (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2023
• Materias: Redes sociales; Turismo; Cantón; Gobierno autónomo descentralizado; Social Network; tourism; canton; , Municipal Decentralized Autonomous Governments
• Acceso en línea: https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/181