CREATIVITY AND INNOVATION CROSS-CUTTING AXES IN BUSINESS MANAGEMENT. CASE OF MIPYMES.

“Creativity and innovation today for companies is a fundamental pillar in competitive development, because its effects are of the utmost importance that generate sources of employment, growth and well-being for society” (González, Riofrío, Sánchez-Quezada, 2017, p. 537). Business dynamics oblige ent...

• المؤلف الرئيسي: Esparza Paz, Franqui Fernando (author)
• مؤلفون آخرون: Esparza Zapata, Erika Margarita (author), Esparza Zapata, Silvia Fernanda (author), Vaca Rodriguez, Milton Gustavo (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2020
• الوصول للمادة أونلاين: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/421