RELATIONAL MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES: CASE OF SMES IN THE PROVINCE OF PICHINCHA

Relational marketing allows to obtain profitable relationships with the customer.  It generates a positive perception of the user towards the brand through a product or service.  This is why a personalized attention that establishes a customer and consumer relationship is needed. T...

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Glavni avtor: Recalde Rodríguez, María Fernanda (author)
Drugi avtorji: Páez Egüez, Juan Carlos (author)
Format: article
Jezik:spa
Izdano: 2020
Online dostop:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/429
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