RELATIONAL MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES: CASE OF SMES IN THE PROVINCE OF PICHINCHA

Relational marketing allows to obtain profitable relationships with the customer.  It generates a positive perception of the user towards the brand through a product or service.  This is why a personalized attention that establishes a customer and consumer relationship is needed. T...

• Autor principal: Recalde Rodríguez, María Fernanda (author)
• Outros Autores: Páez Egüez, Juan Carlos (author)
• Formato: article
• Idioma: spa
• Publicado em: 2020
• Acesso em linha: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/429