RELATIONAL MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES: CASE OF SMES IN THE PROVINCE OF PICHINCHA
Relational marketing allows to obtain profitable relationships with the customer. It generates a positive perception of the user towards the brand through a product or service. This is why a personalized attention that establishes a customer and consumer relationship is needed. T...
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| Format: | article |
| Jezik: | spa |
| Izdano: |
2020
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| Online pristup: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/429 |
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