Visual marketing and its influence on brand value: the Pacari case
The objective of this research is to determine the influence of visual marketing through the website on the brand value of the Pacari company. This work analyzes factors related to web usability, visual harmony, visual marketing and brand value. This study has a quantitative approach, the results we...
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| Autor Principal: | |
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| Outros autores: | , , |
| Formato: | article |
| Idioma: | spa |
| Publicado: |
2022
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| Acceso en liña: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/768 |
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