Digital marketing strategies in graduate follow-up: analysis of the ESPOCH case

This study focuses on analyzing the factors that impact the visibility and positioning of ESPOCH's graduate follow-up and job placement system in order to determine effective dissemination strategies in digital channels. The relevant variables that influence the effectiveness of digital marketi...

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Bibliographic Details
Main Author: Poalacin Paucar , Jennifer (author)
Other Authors: Naranjo Vaca , Myriam (author), Delgado Rodríguez , Carlos (author), Camacho Gaibor, Víctor (author)
Format: article
Language:spa
Published: 2023
Online Access:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/810
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