ANALYSIS OF PURCHASE DECISION FACTORS IN ORGANIZATIONS OF THE POPULAR AND SOLIDARITY ECONOMY
The challenge of the enterprises is to know the consumers purchase decision factors, as well as the level of influence, definition of behaviors, likes, preferences and shopping experiences that let them offer accepted products that generate value in the market. The Popular and Solidary Economy is an...
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| Other Authors: | , |
| Format: | article |
| Language: | spa |
| Published: |
2020
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| Online Access: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/427 |
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