ANALYSIS OF PURCHASE DECISION FACTORS IN ORGANIZATIONS OF THE POPULAR AND SOLIDARITY ECONOMY

The challenge of the enterprises is to know the consumers purchase decision factors, as well as the level of influence, definition of behaviors, likes, preferences and shopping experiences that let them offer accepted products that generate value in the market. The Popular and Solidary Economy is an...

• Autor Principal: Sánchez Montero, Ivanna Karina (author)
• Outros autores: Cajas Cajas, Viviana Elizabeth (author), Ríos Mariño, Marcelo Javier (author)
• Formato: article
• Idioma: spa
• Publicado: 2020
• Acceso en liña: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/427