NEUROMARKETING IN THE POSITIONING OF A BRAND OF MINERAL WATER FOR HUMAN CONSUMPTION
In Venezuela, neuroscience is beginning to be included in marketing. That is observed in advertising campaigns and market studies. But, it is publicly unknown what techniques are being used or how they are being applied. This article has described a methodology to apply neuromarketing to studies and...
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| Formato: | article |
| Idioma: | spa |
| Publicado: |
2020
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| Acceso en liña: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/424 |
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