Marketing mix in the gastronomic restoration establishments of the city of Riobamba

Gastronomy is the art of preparing a good meal considering good manufacturing practices and the quality of products and service thus generating a gastronomic tourism; The food and beverage service seeks to meet the needs and expectations of the customer from the moment they enter the establishment u...

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Bibliographic Details
Main Author: Haro Sosa, Giovanny (author)
Other Authors: Naranjo Herrera, Juan (author), Naranjo Vaca, Myriam (author), Chávez García, Elsita (author)
Format: article
Language:spa
Published: 2019
Online Access:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/347
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