Recreational activities as a strategy to extend the tourists stay period

The objective of this research is to establish a strategy to increase the length of stay of tourists visiting hostels in the Riobamba canton, Chimborazo province, Ecuador. The study was carried out in the Miró Hostel belonging to the referred canton, using a methodology of mixed approach, of observa...

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Bibliographic Details
Main Author: Flor Mora, Omar Patricio (author)
Other Authors: Calvopiña Andrade, Diego Mauricio (author), Pacheco Sanunga, Héctor Germán (author)
Format: article
Language:spa
Published: 2017
Online Access:http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/126
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