NEUROMARKETING: VALUE WITH EMOTIONS

The purpose of the article is to locate the neuromarketing in the context of marketing with the object of incorporating it in studies and research, qualitative as source, direct and unconscious; customers, consumers and users in situations as: receive advertising, interact with products or services;...

• Glavni avtor: Olivera Olivera, Angel Augusto (author)
• Drugi avtorji: Naranjo Vaca, Myriam (author), Vasco Vasco, Jorge (author)
• Format: article
• Jezik: spa
• Izdano: 2020
• Online dostop: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/399