The food and beverage home delivery service and the market purchasing behavior due to the impact of covid_19
This article main contribution is to analyze customer’s purchasing behavior in Quito city about food and beverage home delivery service after the lockdown generated by COVID-19. Its purpose allows understanding, from gender and age, how the marketing stimuli influence in buyer’s decision; this will...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Language: | spa |
| Published: |
2020
|
| Online Access: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/525 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag