Clients fidelization strategies for the internet service

This research proposes customer loyalty strategies for the Internet service, based on important concepts of service marketing, consumer behavior and customer loyalty; Supporting the proposal through market research whose methodology and results are exposed to be considered as a basis for the formula...

• Hlavní autor: Pesantez Chiriboga, Iván Fernando (author)
• Další autoři: Castro Rivera, María Elena (author), Salinas Iñiguez, Adrián Patricio (author), Ríos Ponce, Marco Antonio (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2018
• On-line přístup: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/154