Clients fidelization strategies for the internet service
This research proposes customer loyalty strategies for the Internet service, based on important concepts of service marketing, consumer behavior and customer loyalty; Supporting the proposal through market research whose methodology and results are exposed to be considered as a basis for the formula...
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| 其他作者: | , , |
| 格式: | article |
| 語言: | spa |
| 出版: |
2018
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| 在線閱讀: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/154 |
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