Clients fidelization strategies for the internet service

This research proposes customer loyalty strategies for the Internet service, based on important concepts of service marketing, consumer behavior and customer loyalty; Supporting the proposal through market research whose methodology and results are exposed to be considered as a basis for the formula...

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Bibliografische gegevens
Hoofdauteur:	Pesantez Chiriboga, Iván Fernando (author)
Andere auteurs:	Castro Rivera, María Elena (author), Salinas Iñiguez, Adrián Patricio (author), Ríos Ponce, Marco Antonio (author)
Formaat:	article
Taal:	spa
Gepubliceerd in:	2018
Online toegang:	http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/154
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Clients fidelization strategies for the internet service

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