Theoretical systematization of data mining in the marketing area

The research is aimed at carrying out a theoretical systematization of data mining in the marketing area, through a bibliographic review in various databases and with the support of the Perish tool. It is concluded that data mining is a vital tool within companies and specifically in the area of mar...

• المؤلف الرئيسي: Sarzosa Rivera, Soledad (author)
• مؤلفون آخرون: Medina Chicaiza, Patricio (author), Freire Aillón, Teresa (author), López Sevilla, Galo (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2019
• الوصول للمادة أونلاين: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/335