Theoretical systematization of data mining in the marketing area
The research is aimed at carrying out a theoretical systematization of data mining in the marketing area, through a bibliographic review in various databases and with the support of the Perish tool. It is concluded that data mining is a vital tool within companies and specifically in the area of mar...
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| Main Author: | |
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| Other Authors: | , , |
| Format: | article |
| Language: | spa |
| Published: |
2019
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| Online Access: | http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/335 |
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