Diseño de estrategias mercadológicas de promoción digital para difusión de la música pop nacional a millennials guayaquileños: http://repositorio.ulvr.edu.ec/handle/44000/4044

The present work provides information about the scarce diffusion that Ecuadorian pop music has had at the local level, causing the national industry of the sector to be affected by the scarce approval of the songwriters of the genre by the millennials in the city of Guayaquil. The design of digital...

• मुख्य लेखक: Guzmán Barquet, Eduardo Andrés (author)
• अन्य लेखक: Moreno Yagual , Jessenia Esperanza (author), Guamán Quinteros , Derby Steven (author)
• स्वरूप: article
• भाषा: spa
• प्रकाशित: 2020
• विषय: tecnología digital, marketing, música pop, música popular, redes sociales; digital technology,marketing,pop music, popular music, social networks
• ऑनलाइन पहुंच: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/624