Corporate Social Responsibility and Latin American business fabric: philosophy of transparency or marketing tool?

This research explores the panorama of Corporate Social Responsibility (CSR) in Latin America and the Caribbean from a critical perspective. The main objective of the work is to check whether CSR is a new business philosophy based on transparency or, on the contrary, a marketing tool. The hypothesis...

• Autor principal: Da Costa Pimenta, Clayson Cosme (author)
• Format: article
• Idioma: spa
• Publicat: 2022
• Matèries: Responsabilidad social corporativa, Filosofía empresarial, Marketing; Corporate Social Responsibility (CSR), Corporate Philosophy, Marketing.
• Accés en línia: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/791