Corporate Social Responsibility and Latin American business fabric: philosophy of transparency or marketing tool?

This research explores the panorama of Corporate Social Responsibility (CSR) in Latin America and the Caribbean from a critical perspective. The main objective of the work is to check whether CSR is a new business philosophy based on transparency or, on the contrary, a marketing tool. The hypothesis...

• Tác giả chính: Da Costa Pimenta, Clayson Cosme (author)
• Định dạng: article
• Ngôn ngữ: spa
• Được phát hành: 2022
• Những chủ đề: Responsabilidad social corporativa, Filosofía empresarial, Marketing; Corporate Social Responsibility (CSR), Corporate Philosophy, Marketing.
• Truy cập trực tuyến: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/791