Innovation in digital marketing applied to the tourism sector in Ecuador: An ANOVA Analysis

This study, titled "Innovation in digital marketing applied to the tourism sector in Ecuador: An ANOVA Analysis", investigates the influence of digital marketing on the innovation of tourism companies in Ecuador. The justification lies in the growing importance of digital marketing in tour...

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Bibliografiske detaljer
Hovedforfatter: Pereira Cabrera, Paula Carolina (author)
Andre forfattere: Aguilera Agudo, Pamela Melissa (author), López Feijóo, Manuel Arcesio (author)
Format: article
Sprog:spa
Udgivet: 2024
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Online adgang:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/909
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