Innovation in digital marketing applied to the tourism sector in Ecuador: An ANOVA Analysis

This study, titled "Innovation in digital marketing applied to the tourism sector in Ecuador: An ANOVA Analysis", investigates the influence of digital marketing on the innovation of tourism companies in Ecuador. The justification lies in the growing importance of digital marketing in tour...

• Auteur principal: Pereira Cabrera, Paula Carolina (author)
• Autres auteurs: Aguilera Agudo, Pamela Melissa (author), López Feijóo, Manuel Arcesio (author)
• Format: article
• Langue: spa
• Publié: 2024
• Sujets: Marketing, innovación, turismo, estrategia; Marketing, innovation, tourism, strategy
• Accès en ligne: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/909