University institutional communication based on the intangible assets of corporate image and reputation
The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...
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| Formato: | article |
| Idioma: | spa |
| Publicado em: |
2022
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| Assuntos: | |
| Acesso em linha: | http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786 |
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