University institutional communication based on the intangible assets of corporate image and reputation

The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...

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1. Verfasser: Alvarez Alvarez, Alicia María (author)
Format: article
Sprache:spa
Veröffentlicht: 2022
Schlagworte:
Online Zugang:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786
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