University institutional communication based on the intangible assets of corporate image and reputation
The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | article |
| Idioma: | spa |
| Publicado: |
2022
|
| Subjects: | |
| Acceso en liña: | http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786 |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|