University institutional communication based on the intangible assets of corporate image and reputation

The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...

• Main Author: Alvarez Alvarez, Alicia María (author)
• Format: article
• Language: spa
• Published: 2022
• Subjects: University, culture, communication, corporate reputation; Universidad, educación, cultura, comunicación, reputación corporativa
• Online Access: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786