University institutional communication based on the intangible assets of corporate image and reputation

The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Alvarez Alvarez, Alicia María (author)
Формат: article
Хэл сонгох:spa
Хэвлэсэн: 2022
Нөхцлүүд:
Онлайн хандалт:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786
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