University institutional communication based on the intangible assets of corporate image and reputation

The objective of this essay is to analyze the areas of university institutional communication based on the intangible assets of corporate image and reputation. The importance of institutional communication management to achieve a differentiating reputational positioning in the socioeconomic context...

• मुख्य लेखक: Alvarez Alvarez, Alicia María (author)
• स्वरूप: article
• भाषा: spa
• प्रकाशित: 2022
• विषय: University, culture, communication, corporate reputation; Universidad, educación, cultura, comunicación, reputación corporativa
• ऑनलाइन पहुंच: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/786