Matriz del perfil competitivo de las empresas de servicio en el sector automotriz

The study aims to identify the competitive profile matrix of service companies in the automotive sector, focusing on lubricants, and understand the key factors that influence customer loyalty and repurchase. This sector is crucial for the Ecuadorian economy, generating significant income and employm...

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Bibliographic Details
Main Author: Gallegos Erazo, Franklin Antonio (author)
Format: article
Language:spa
Published: 2024
Subjects:
Online Access:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/926
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