Marketing, female teleworking and e-commerce in Ecuador during COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

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Hlavní autor: Vilema Escudero, Segundo (author)
Další autoři: Samaniego López, Jaime Moisés (author), Roman Bermeo, Cynthia Lizbeth (author)
Médium: article
Jazyk:spa
Vydáno: 2024
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On-line přístup:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/910
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