Marketing, female teleworking and e-commerce in Ecuador during COVID-19

Marketing, female teleworking and e-commerce in Ecuador during COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Vilema Escudero, Segundo (author)
Awduron Eraill: Samaniego López, Jaime Moisés (author), Roman Bermeo, Cynthia Lizbeth (author)
Fformat: article
Iaith:spa
Cyhoeddwyd: 2024
Pynciau:
Mercado, Mujer, Empleo de las mujeres, Comercio electrónico, Ecuador, COVID-19
Markets, Women, Women’s employment, Electronic commerce, Ecuador, COVID-19
Mynediad Ar-lein:http://revistas.ulvr.edu.ec/index.php/yachana/article/view/910
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Rhyngrwyd

http://revistas.ulvr.edu.ec/index.php/yachana/article/view/910

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