Marketing, female teleworking and e-commerce in Ecuador during COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

• المؤلف الرئيسي: Vilema Escudero, Segundo (author)
• مؤلفون آخرون: Samaniego López, Jaime Moisés (author), Roman Bermeo, Cynthia Lizbeth (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2024
• الموضوعات: Mercado, Mujer, Empleo de las mujeres, Comercio electrónico, Ecuador, COVID-19; Markets, Women, Women’s employment, Electronic commerce, Ecuador, COVID-19
• الوصول للمادة أونلاين: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/910