Marketing, female teleworking and e-commerce in Ecuador during COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

• Main Author: Vilema Escudero, Segundo (author)
• Other Authors: Samaniego López, Jaime Moisés (author), Roman Bermeo, Cynthia Lizbeth (author)
• Format: article
• Language: spa
• Published: 2024
• Subjects: Mercado, Mujer, Empleo de las mujeres, Comercio electrónico, Ecuador, COVID-19; Markets, Women, Women’s employment, Electronic commerce, Ecuador, COVID-19
• Online Access: http://revistas.ulvr.edu.ec/index.php/yachana/article/view/910