The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies

This study analyzes the presence or absence of communication strategies managed in the informative publications of Guillermo  Lasso, president of the Republic of Ecuador, from a qualitative approach and a non-probabilistic sampling, a semi-structured interview was conducted with the communi...

• Main Author: Encalada Jaramillo, Francisco Gabriel (author)
• Other Authors: Villalva Salguero, Tania (author)
• Format: article
• Language: spa
• Published: 2023
• Subjects: Redes sociales; Estrategias de comunicación; Facebook; Twitter; Tiktok; presidencia de Ecuador; Guillermo Lasso; Social networks; communication strategies; TikTok; Ecuadorian presidency
• Online Access: https://revistas.uasb.edu.ec/index.php/uru/article/view/4093