The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies
This study analyzes the presence or absence of communication strategies managed in the informative publications of Guillermo Lasso, president of the Republic of Ecuador, from a qualitative approach and a non-probabilistic sampling, a semi-structured interview was conducted with the communi...
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| Format: | article |
| Language: | spa |
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2023
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| Online Access: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4093 |
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| author | Encalada Jaramillo, Francisco Gabriel |
| author2 | Villalva Salguero, Tania |
| author2_role | author |
| author_facet | Encalada Jaramillo, Francisco Gabriel Villalva Salguero, Tania |
| author_role | author |
| collection | Revista de Comunicación y Cultura |
| dc.creator.none.fl_str_mv | Encalada Jaramillo, Francisco Gabriel Villalva Salguero, Tania |
| dc.date.none.fl_str_mv | 2023-07-03 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/uru/article/view/4093 10.32719/26312514.2023.8.2 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| dc.relation.none.fl_str_mv | https://revistas.uasb.edu.ec/index.php/uru/article/view/4093/3984 |
| dc.rights.none.fl_str_mv | https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Uru: Revista de Comunicación y Cultura; No. 8 (2023): Electoral campaigns and digital communication; 24-40 Uru: Revista de Comunicación y Cultura; Núm. 8 (2023): Campañas electorales y comunicación digital; 24-40 2631-2514 reponame:Revista de Comunicación y Cultura instname:Universidad Andina Simón Bolivar instacron:UASB |
| dc.subject.none.fl_str_mv | Redes sociales Estrategias de comunicación Tiktok presidencia de Ecuador Guillermo Lasso Social networks communication strategies TikTok Ecuadorian presidency Guillermo Lasso |
| dc.title.none.fl_str_mv | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies La ruta digital en el Gobierno de Guillermo Lasso: Un análisis a partir de las redes sociales y las estrategias de comunicación |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| description | This study analyzes the presence or absence of communication strategies managed in the informative publications of Guillermo Lasso, president of the Republic of Ecuador, from a qualitative approach and a non-probabilistic sampling, a semi-structured interview was conducted with the communication secretary of the presidency between the period 2015 to 2017, and is counteracted with a multimodal matrix to determine the interactions, visual elements and messages published on the social networks of: facebook, Twitter and TikTok, with more than 450 publications analyzed in total, it is evident how the president maintains a business and family discourse, relegating the important aspects that the president of a country must consider, since it does not manage to set a trend but it does become a follower of the conjunctures. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVURU_13d670a1b2c63c85b0291394de312049 |
| identifier_str_mv | 10.32719/26312514.2023.8.2 |
| instacron_str | UASB |
| institution | UASB |
| instname_str | Universidad Andina Simón Bolivar |
| language | spa |
| network_acronym_str | REVURU |
| network_name_str | Revista de Comunicación y Cultura |
| oai_identifier_str | oai:ojs.pkp.sfu.ca:article/4093 |
| publishDate | 2023 |
| publisher.none.fl_str_mv | Universidad Andina Simón Bolívar, Sede Ecuador |
| reponame_str | Revista de Comunicación y Cultura |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | Revista de Comunicación y Cultura - Universidad Andina Simón Bolivar |
| repository_id_str | 0 |
| rights_invalid_str_mv | https://creativecommons.org/licenses/by-nc-sa/4.0 |
| spelling | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication StrategiesLa ruta digital en el Gobierno de Guillermo Lasso: Un análisis a partir de las redes sociales y las estrategias de comunicaciónEncalada Jaramillo, Francisco GabrielVillalva Salguero, TaniaRedes socialesEstrategias de comunicaciónFacebookTwitterTiktokpresidencia de EcuadorGuillermo LassoSocial networkscommunication strategiesFacebookTwitterTikTokEcuadorian presidencyGuillermo LassoThis study analyzes the presence or absence of communication strategies managed in the informative publications of Guillermo Lasso, president of the Republic of Ecuador, from a qualitative approach and a non-probabilistic sampling, a semi-structured interview was conducted with the communication secretary of the presidency between the period 2015 to 2017, and is counteracted with a multimodal matrix to determine the interactions, visual elements and messages published on the social networks of: facebook, Twitter and TikTok, with more than 450 publications analyzed in total, it is evident how the president maintains a business and family discourse, relegating the important aspects that the president of a country must consider, since it does not manage to set a trend but it does become a follower of the conjunctures.Este estudio analiza la presencia o ausencia de estrategias de comunicación en las publicaciones informativas de Guillermo Lasso, presidente de la república del Ecuador, desde un enfoque cualitativo y un muestreo no probabilístico. Se realizó una entrevista semiestructurada al secretario de Comunicación de la Presidencia entre el período 2015-2017, y se la contrastó con una matriz multimodal para determinar las interacciones, los elementos visuales y los mensajes publicados en las redes sociales Facebook, Twitter y TikTok. Tras más de 450 publicaciones analizadas, se evidencia cómo el presidente mantiene un discurso empresarial y familiar, relegando los aspectos importantes que el primer mandatario de un país debe considerar, pues no logra marcar tendencia, pero sí se vuelve un seguidor de las coyunturas.Universidad Andina Simón Bolívar, Sede Ecuador2023-07-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uasb.edu.ec/index.php/uru/article/view/409310.32719/26312514.2023.8.2Uru: Revista de Comunicación y Cultura; No. 8 (2023): Electoral campaigns and digital communication; 24-40Uru: Revista de Comunicación y Cultura; Núm. 8 (2023): Campañas electorales y comunicación digital; 24-402631-2514reponame:Revista de Comunicación y Culturainstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/uru/article/view/4093/3984https://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2023-07-03T14:57:12Zoai:ojs.pkp.sfu.ca:article/4093Portal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02023-07-03T14:57:12falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02023-07-03T14:57:12Revista de Comunicación y Cultura - Universidad Andina Simón Bolivarfalse |
| spellingShingle | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies Encalada Jaramillo, Francisco Gabriel Redes sociales Estrategias de comunicación Tiktok presidencia de Ecuador Guillermo Lasso Social networks communication strategies TikTok Ecuadorian presidency Guillermo Lasso |
| status_str | publishedVersion |
| title | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| title_full | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| title_fullStr | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| title_full_unstemmed | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| title_short | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| title_sort | The Digital Route in the Government of Guillermo Lasso: An Analysis Based on Social Networks and Communication Strategies |
| topic | Redes sociales Estrategias de comunicación Tiktok presidencia de Ecuador Guillermo Lasso Social networks communication strategies TikTok Ecuadorian presidency Guillermo Lasso |
| url | https://revistas.uasb.edu.ec/index.php/uru/article/view/4093 |