Training for Spokespersons in Public Sector Organizations: Design of Media Training for the Infantry Brigade no. 13 “Pichincha” of the Ecuadorian Army

This research delves into the study of spokesperson training at the 13th Infantry Brigade “Pichincha” of the Ecuadorian Army. Through the application of various methodological tools between January and August 2024, the need to develop a media training program for the insti tution was identified. As...

• Autor principal: Rebolledo Zhingre, Geomayra Mishell (author)
• Outros Autores: Luna Montalvo, Andrés Alfredo (author)
• Formato: article
• Idioma: spa
• Publicado em: 2025
• Assuntos: media training; spokesperson training; institutional image; institutional communication; Ecuadorian army; entrenamiento en medios; entrenamiento de vocerías; imagen institucional; comunicación institucional; Ejército ecuatoriano
• Acesso em linha: https://revistas.uasb.edu.ec/index.php/uru/article/view/5913