Transmedia Strategies to Communicate in Organizations: A Methodological Proposal

Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...

• Main Author: Farinango, Luis (author)
• Format: article
• Language: spa
• Published: 2024
• Subjects: Narrativa transmedia; comunicación organizacional; prosumidores; relatos; Transmedia narrative, organizational communication, prosumers, stories; Transmedia narrative; organizational communication; prosumers; stories
• Online Access: https://revistas.uasb.edu.ec/index.php/uru/article/view/4486