Transmedia Strategies to Communicate in Organizations: A Methodological Proposal
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | article |
| Γλώσσα: | spa |
| Έκδοση: |
2024
|
| Θέματα: | |
| Διαθέσιμο Online: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
Προσθήκη ετικέτας 
