Transmedia Strategies to Communicate in Organizations: A Methodological Proposal
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...
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| Natura: | article |
| Lingua: | spa |
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2024
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| Accesso online: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 |
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