Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix

The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...

• Glavni autor: Fabbro, Gabriela (author)
• Daljnji autori: Ospital, Santiago (author)
• Format: article
• Jezik: spa
• Izdano: 2022
• Teme: Plataformas de video bajo demanda; redes sociales; interacción; engagement; Video on demand platforms; social networks; interaction
• Online pristup: https://revistas.uasb.edu.ec/index.php/uru/article/view/3464