Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix

The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...

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Detaylı Bibliyografya
Yazar: Fabbro, Gabriela (author)
Diğer Yazarlar: Ospital, Santiago (author)
Materyal Türü: article
Dil:spa
Baskı/Yayın Bilgisi: 2022
Konular:
Online Erişim:https://revistas.uasb.edu.ec/index.php/uru/article/view/3464
Etiketler: Etiketle
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