Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix

The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...

• Hlavní autor: Fabbro, Gabriela (author)
• Další autoři: Ospital, Santiago (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2022
• Témata: Plataformas de video bajo demanda; redes sociales; interacción; engagement; Video on demand platforms; social networks; interaction
• On-line přístup: https://revistas.uasb.edu.ec/index.php/uru/article/view/3464