Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix

The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...

• Autor Principal: Fabbro, Gabriela (author)
• Outros autores: Ospital, Santiago (author)
• Formato: article
• Idioma: spa
• Publicado: 2022
• Subjects: Plataformas de video bajo demanda; redes sociales; interacción; engagement; Video on demand platforms; social networks; interaction
• Acceso en liña: https://revistas.uasb.edu.ec/index.php/uru/article/view/3464