Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix

The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: Fabbro, Gabriela (author)
Daljnji autori: Ospital, Santiago (author)
Format: article
Jezik:spa
Izdano: 2022
Teme:
Online pristup:https://revistas.uasb.edu.ec/index.php/uru/article/view/3464
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!