Interaction Strategies and Engagement Measurement of the Twitter Account @CheNetflix
The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...
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| 格式: | article |
| 語言: | spa |
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2022
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| 在線閱讀: | https://revistas.uasb.edu.ec/index.php/uru/article/view/3464 |
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