Audiovisual language in digital culture: Enchufe.tv and engagement strategies

Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated infor...

• Autor principal: Chamorro Flores, Diana (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2020
• Materias: compromiso; like page; redes sociales; engagement; social media
• Acceso en línea: https://revistas.uasb.edu.ec/index.php/uru/article/view/1490