Audiovisual language in digital culture: Enchufe.tv and engagement strategies
Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated infor...
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| Hovedforfatter: | |
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| Format: | article |
| Sprog: | spa |
| Udgivet: |
2020
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| Fag: | |
| Online adgang: | https://revistas.uasb.edu.ec/index.php/uru/article/view/1490 |
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