Audiovisual language in digital culture: Enchufe.tv and engagement strategies
Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated infor...
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| Formato: | article |
| Lenguaje: | spa |
| Publicado: |
2020
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| Acceso en línea: | https://revistas.uasb.edu.ec/index.php/uru/article/view/1490 |
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