Audiovisual language in digital culture: Enchufe.tv and engagement strategies

Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated infor...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Chamorro Flores, Diana (author)
Formatua: article
Hizkuntza:spa
Argitaratua: 2020
Gaiak:
Sarrera elektronikoa:https://revistas.uasb.edu.ec/index.php/uru/article/view/1490
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