Audiovisual language in digital culture: Enchufe.tv and engagement strategies

Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated infor...

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Detalhes bibliográficos
Autor principal: Chamorro Flores, Diana (author)
Formato: article
Idioma:spa
Publicado em: 2020
Assuntos:
Acesso em linha:https://revistas.uasb.edu.ec/index.php/uru/article/view/1490
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