Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021

The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Chipuxi Llivi, Dayanna Mishell (author)
Övriga upphovsmän: Falconí Suárez, Franklin Eduardo (author)
Materialtyp: article
Språk:spa
Publicerad: 2023
Ämnen:
Länkar:https://revistas.uasb.edu.ec/index.php/uru/article/view/4094
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!