Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021

Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021

The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...

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Bibliografiska uppgifter
Huvudupphovsman: Chipuxi Llivi, Dayanna Mishell (author)
Övriga upphovsmän: Falconí Suárez, Franklin Eduardo (author)
Materialtyp: article
Språk:spa
Publicerad: 2023
Ämnen:
Marketing político
estrategia electoral
Facebook
TikTok
Marketing
engagement
strategy
Länkar:https://revistas.uasb.edu.ec/index.php/uru/article/view/4094
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https://revistas.uasb.edu.ec/index.php/uru/article/view/4094

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