Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021

The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...

• প্রধান লেখক: Chipuxi Llivi, Dayanna Mishell (author)
• অন্যান্য লেখক: Falconí Suárez, Franklin Eduardo (author)
• বিন্যাস: article
• ভাষা: spa
• প্রকাশিত: 2023
• বিষয়গুলি: Marketing político; estrategia electoral; Facebook; TikTok; Marketing; engagement; strategy
• অনলাইন ব্যবহার করুন: https://revistas.uasb.edu.ec/index.php/uru/article/view/4094